It was in 1996 that the international breast cancer expert Dr Ernie Bodai launched the first breast-cancer stamp. The idea was for this stamp to raise a maximum of donations for breast cancer research. In the meantime, the stamp has raised an unbelievable USD 30 million in America for the National Cancer Institute and the breast cancer research programme. Encouraged by the success, Dr Bodai has made it his lifes work to launch this stamp in as many countries as possible to promote the cause.
Source : http://www.post.at/